A full company identity rebrand was required to update the
public persona of a major Canadian imprintable apparel company.
Working closely with Senior Management, all marketing collateral was reworked to reflect the company professional persona goals, including corporate logo redesign, in-house brand label design, catalogues and lookbooks, packaging, POS posters, tradeshow signage, business cards, and e-blast fliers.
As Creative Manager I also had the pleasure of mentoring junior designers and leading the creative team towards our lofty goals.
In-house clothing brand logo redesign
Portfolio business card design
Tradeshow signage development
Corporate logo redesign concept iterations
Designing for various mediums and sizes
2015 OGIO online Lookbook - 80+ pages full redesign
2015 product catalogue - 350+ page full redesign
2013 OGIO catalogue - 65+ page full redesign